bud + brew
As part of my Brand Storytelling class, I created and designed my own hypothetical brand and accompanying storefront. Through three mood boards, I portrayed the physical atmosphere of Bud + Brew; curated a brand kit including: a color palette, logo mock up, and font selections; and described the brand mantra/experience, capturing both through a slogan.
athens running company
With a group of classmates, we made a plans book for Athens Running Company. Our team made suggestions on how they could improve their brand image and popularity in the local market. The book includes a detailed analysis and evaluation of where the company stands and how they can grow.
Made in collaboration with Eddie Carter, Garren Griffin, Hayden Swank, and Reid Dowling.
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